750 Traffic Tactics PLR: Launch Diary

The PLR Sale URL:
http://www.privatelabelrightsgold.com/750

Before Launch

The PLR Sale
Without divulging the figures, I conducted my demand research and product development with the assumption that I am on a tight budget. Spending a lot of money can be very tempting especially when I have more than enough but I wanted to prove that:

* Product Launch success can be pulled off on a low budget,
* It’s possible to conduct in the shoes of a one-man entrepreneur,
* There IS such a thing called ‘low-cost, high-profit’,
* It is easy to do a low-ticket sale with only a handful of JV Partners and affiliates.

Product Creation
Research and product development took me almost one month to complete. Of course, this didn’t mean that I spent 24 hours a day throughout the duration.

[1] The product development was outsourced to two trusted team of ghostwriters to have it done simultenously, and I made sure they were knowledgeable enough to handle the task.

[2] Sales Letter – I am skilled in this area thus web copywriting, naturally, was no big problem. Done within the same day and continuously improved until event of launch.

[3] Graphics – had this outsourced to a random graphics designer. My mistake (keyword: random). The graphics were good as a complementary bonus but would have a lousy impact on sales. Even I could do better than this. And that’s exactly what I did; three hours went there.

[4] Bonuses – I have created various products in the past so I picked a handful of relevant, good ones that can help my customers and thus add value to their purchase. A few Joint Venture Partners had voluntarily contributed their own bonuses thus labeled “Mystery Bonus Deals” in the Thank You Page.

Promotion Tools
I didn’t foresee this PLR Sale to be on as big a scale as PLRGold Master Rights Pack. Expected most JV Partners to have their own mailing lists. Thus I’ve prepared:

* Promotion Emails (2 variants)
* Follow-Up Emails (one to send 1-2 days later; one on final day)
* Pay-Per-Click Ad (for any Adwords user)

No prelaunch emails were given due to the nature of the PLR Sale.

Contacting JV Partners
I’ve limited the copies of the PLR Sale to 300. I contacted up to 30 JV Partners with 25 of them replied that they were interested in joining me in this sale. I emailed every one of them and reached the rest either by phone (local Internet Marketers), meeting in person (Singapore), and chat programs (MSN Messenger, Skype, GTalk).

On the last few days before launch, I emailed the PLRGold Affiliates list (every partner is subscribed to the JVM1 system here as well as previous affiluates) and kept them updated.

Gave preview copies to the product which will be on sale, and collected testimonials from JV Partners and Review marketers to be published on sales page when sale goes live.

The Fasting Ritual
As with any previous launches I have pulled off in the past, I abstained myself from eating meat for nine days before the “big day”. NO chicken, NO beef, NO pork… and certainly NO mutton. Eating fish and seafood are acceptable. Every time I go fasting, I realize it summons a lot of discipline. In this period of time:

* I crave for success more than ever,
* It reminds me of my humble beginnings,
* I respect people who fast in this age, especially since we live in a modern world where advertising and media are more influential than ever.

Launch Sequence

3rd April
Tested the JVManager1 system for the second last time. Motivate affiliates and JV Partners with last minute introduction of cash and prizes for Top 5 + entry into Hall of Fame for anyone who helped make at least one sale for the event. Interesting to note that this is the stage where a lot of other JV Partners and Affiliates jump in on the last minute.

4th April
8:00 AM Eastern Time… Ban Kai!
(If you didn’t watch the Bleach Anime, you haven’t really lived :-))

Oh great… server crashed. Fantastic. Well wait a minute – I could see my own website though it was loading very slow. However, JVManager1 was having problems handling the influx of traffic going through the order process. As a result, the website had trouble accepting online orders in the first three hours.

I couldn’t reach Aurelius Tjin, my friend who was hosting my PLRGold website, as he was on a holiday until 10th April. Got off the phone with Vince Tan and learned something new: CGI programs are resource hungry!

Ian del Carmen took the led for now when I gave him permission to host his own link via his JVM2 and hosting. Sales accounted on Ian’s side became separate for the time being while waiting for server to be relieved of traffic stress.

Answered 100’s of support tickets and JV Partner emails then went off to the cyber cafe nearby to play Company of Heroes to take my mind off the worry. Didn’t play for long though – watching the machine gun bullets flying and zipping through the environment and buildings being blown up in the game did nothing but remind me of the traffic zipping through my website and blowing up the server. It was really hard to enjoy a good game at this time.

Three hours later, server became more stable and orders started flowing in. NEAT! Stayed up until morning to answer customer and prospect support tickets and keeping in constant touch with JV Partners.

5th April – 24 Hour Update
Two third of the packages are gone. I severely undestimated the number of Affiliates and JV Partner taking part in this PLR Sale. Of course, it’s a good problem to have. 🙂 And I have yet to email my own mailing list to tell them about my latest PLR Sale.

Broadcasted the email to my members, customers and subscribers about my latest PLR Sale to see if this interests them. Kept in touch with other JV Partners via MSN Messenger and GTalk. Updated the latest standings as of Day 1 for the JV Leaderboard. Continued servicing my customers and answering prospective inquiries.

6th April – The “Last Dance”
58 out of 300 copies left. Updated the latest standings on the JV leaderboard and motivated Affiliates & JV Partners for the final push to sell out all copies. Have witnessed different marketing tactics by Affiliates such as follow up emails, product reviews, blogging, Adwords, and Web 2.0 methods.

7th April – THE SELL OUT
Finished on the dot at 12:00 AM Eastern Time (or 12:00 PM Malaysian time) and closed the PLR Sale with premature effect – mission accomplished: all 300 copies sold.

After Launch

Wrapped the sale up, serviced existing customers, and introduce the concluded JV leaderboard:

http://www.privatelabelrightsgold.com/750/plrgold-affiliate.htm

While started small with less than 30 JV Partners, I find myself about to pay out to more than 60 Affiliates and JV Partners in total at end of sale.

Thanks a bunch to my marketing partners, customers and product development team for making this a success! 🙂