PLRGold5 Post-Launch – Conclusion & Report

Whoa… What a blast it had been for the past 7 days! 🙂

By midnight of 11th September 2007 at Eastern Time, the PLRGold5 launch achieved VENGEANCE level and concluded with over US$65,000+ in total sales, not including back-ends, and more than 565 affiliates and Joint Venture Partners in the database – as opposed to the 483 affiliates who have joined prior to the launch on 3rd September 2007 at 8:00 AM EST.

That’s sixty-five thousand dollars in seven days – of which 55-60% of the sum equals to profits. And even after the launch has entered post-launch phase, PLRGold5 (now PLRGold:Enterprise) is still accepting orders and went past $71,000 in total sales in 10 days after the official launch!

I may have missed my goal of breaking into the magical 6-figure range in total sales (in US Dollars) within the crucial, highly anticipated week, but I am satisfied nonetheless, because I’ve already given my 200% effort and commitment and have absolutely zero regrets. I’ve given all of my best given my current skill and ability, and the entire Product Launch was a very educational process for me, very priceless.

I have had also come to prove that age (no matter how young you are :-)), academic qualifications and geographic location are NOT a factor – the skills and ability to mastermind and orchestrate a planet-scale Product Launch does. I’m not exaggerating when I say “planet-scale” if you know where my Joint Venture partners and customers are coming from.

While it’s still fresh on my mind right now, I shall post some details on the launch for my future studies. I trust this information will not only come in handy when I execute future Product Launches on the Internet, I am sure you will benefit from my insights if you’re planning to pull off one, too.

(In no particular order)

The Launch Was Great Because:

1. I started pushing the pre-launch phase for PLRGold5 one month prior to the official launch. This gave my prospects more than enough time to prepare for what’s coming into the Internet Marketing arena and building interests among them.

2. The products and the launch were exceptional. I built my USP (unique selling proposition) around PLRGold as “the *Biggest* PLR Blowout of the Year” thus standing out from my competitors distinctly. PLR authors are a dime a dozen, to say it like it is. It also required balls to talk big, and ability to walk the talk. It was also going to be the final launch for my flagship PLRGold website, thus I strongly feel that most of the success of the Product Launch is owed to this key factor.

3. I contacted JV Partners and recruited affiliates like mad! Would it surprise you if I told you that I was very shy about contacting potential partners, even though I need not see them in person (email, duh…)? I still am today. But I broke out of my comfort zone and developed the “thick skin” because I constantly reminded myself that I really had nothing to lose but all to gain. Besides, the worst that it could get is just the potential JV Partner saying “no”. So I didn’t hold back and contacted as many potential JV Partners via email, phone and meet-up-in-persons as I could humanly do. I have had also given special privileges to a handful of people to recruit JV Partners on my behalf in exchange for 2-tier commissions to reach as many JV Partners in my niche as possible.

4. I poured out teasers and built my Advance Notification List members. In effort to generate a buzz and interests among my prospects, I began dropping teasers like a free report, exclusive audio interview (thanks to James Brown this was made possible :-)) and offering preview copies to PLRGold5 in exchange for the visitor’s subscription to my Advance Notification List so I can alert them when PLRGold5 goes live.

5. I motivated my JV Partners and affiliates with cash and prizes. This is the first time I have implemented a contest for PLRGold5. I was hesitant to do so initially because I had no idea how well it would perform. But against my doubts (gladly!) I carried it out with faith and what did you know, it worked like a charm! Having a JV Partner “Battle for Supremacy” contest encouraged me to work up creative ways to reward my JV Partners and affiliates while motivating them as well.

6. PLRGold is already a recognized brand in the Private Label Rights industry. Ah, what an advantage. 🙂

7. I have made use of “scarcity factor” without having to resort to closing the sale permanently even after 7 days. Previously, the live of my PLRGold sales were limited to only 7 days, no longer. This time, I was determined to keep the site running and accepting orders even after the official launch. It would have robbed the urgency factor that my prospects didn’t had to purchase on the spot, so it took me a while to brainstorm for ideas – price increment and Early Bird Bonuses were the answers. And they were the damn right ones.

8. I’ve catered to a hot demand! This one matters just as much too. And in making things easier, I also offered an installment plan for those who could not afford the full price thus lowering the barrier entry!

It Could Have Been Better If:

1. I have tested the system thoroughly enough and made it more efficient. I should have gotten myself a spare server to support the anticipated traffic surge, which usually happens turbulently on a launch day – especially if you have like, nearly 500 people pushing the word out about your product. As a result, the server crashed the moment PLRGold5 went live thus we “lost the heat” in the first two hours just rectifying the server problems.

2. I have a team of people to handle the support issues. This would have allowed me time to strategize further and decide the flow and direction of the Product Launch much better, plus take the time to help and motivate my JV Partners and affiliates. On the other hand, it would have significantly improved customer support and speed up the rate of solving their problems such as logins, downloads, queries and closing the sales.

3. I have had aimed more teasers to the end-users. This would have definitely helped increase my conversion rates and sales significantly, rather than just focusing on finding JV Partners with influence, though this aspect is equally important.

All in all, the Product Launch wouldn’t have been even nowhere near as successful if not for my family and friends who have been rooting for me (rock on~!); JV Partners and affiliates for having faith in me and my products thus helping to push PLRGold5 into the marketplace; and let’s not forget my customers – thank you for your support! 🙂

** Click here to visit the PLRGold Hall of Fame for full extension of credits and gratitude. **

Remember: this isn’t the end but just the beginning! 🙂

So What’s Next?

I will be taking a seeeerious break from Internet Marketing and yes, I have plenty to catch in the world of the living – such as moving into the *pink* house, beefing up my social life (it’s been suffering from years of neglect), “going to school” with Mindvalley Labs, meeting old friends, helping out with SOLOBIS, heading to the UYMG seminar at KLCC end of the month with Hazel and Matt, and more in the pipeline.

This doesn’t mean that I will be totally cutting myself off from Internet Marketing – I still have plenty to do for my new customers and plan to revamp most of my main websites – including converting PLRGold5 into PLRGold: Enterprise – in effort for better servicing to my members, subscribers and customers. There are still my pending contracts to execute further Product Launches with other Internet Marketers such as Vince Tan and Khai and more to come.

However, I will be wrapping up this small episode in my life with a stunning achievement on my latest breakthrough in terms of mental capacity, income, skills, confidence and ability.

And who knows, my success story might just go down into printing and inspire hundreds, potentially thousands of people? A very welcoming possibility, definitely.

Still, like everything else, there is always room for improvement and I will be starting off a new chapter in life with more confidence, more soul-searching and certainly a much more positive frame of mind.

With more money to re-invest into my business and serving my PLRGold5 members plus donating to charities, this is just the beginning, like I’ve said, and it will be far from ending. 🙂

Until the next time, and thank you everyone!

Weekly Recap!

Finally! Here’s a weekly recap on my first week of September 2007. 🙂

Hmm… the last three posts left a “dark” impression. It’s time to brighten up my Personal Homepage with some fun pictures and photos:-

Wednesday – 5th September

Initially, I planned to execute the entire duration of the week-long PLRGold5 launch from my home in Johor Bahru (that’s one thing cool about working from home, by the way 🙂 ). But having stayed in PJ and KL for a few months already, I have unfinished business to attend to thus cutting my stay in JB short.

And so, I made haste to PJ by bus in the morning. Pretty hectic, considering that I hardly slept in the past several days due to over-excitement, anxiety and enormous idea overload.

Heh. Story of my life.

And just when I was going to “go low on battery” upon arrival in PJ…

Vegetable Soup

Thanks Eve, for coming to my rescue! 🙂 Delicious vegetable soup, cooked with love and all things nice. That was my lunch for the day, by the way.

Okay, now on with some serious offline/online business. Grr…

Thursday – Quest for a New Base

Since I will be pro-longing my stay in PJ/KL (friends, this is the part where you say “hooray for Edmund!“), and that I am not fixed nor committed to staying in a particular location for any projects or contracts, thus no reason for me to continue staying in the haunted house room I am currently renting, I decided to venture out and look for a new place to stay. 🙂

I came across this place in Damansara Kim with a Jennifer Chang, a new acquaintance (more about her next time around). The house is love at first sight, so to say. I live quite simple and thrifty by nature (that’s how I’m able to live in the current haunted house rented room).

The house is quite clean overall. All of the electrical power points are functional. The grass is short and the garden is easy to maintain. The bathroom has a heater. The area is generally safe, peaceful and secure. 🙂 Ah, and did I mention that rent is relatively affordable too? The only draw back is that the house is pink in color. But then, that’s what makes it distinguishing and… it’s better than the haunted house rented room I am living in at the moment, again.

I look forward to establishing my base here anytime next week, after I spring clean it. Friends, I’ll be inviting you over. 😛

The Empty Hall

The Empty Hall Again!

Let’s Go Walk Around and Unwind…

Now that I have secured myself a new settlement for global domination in PJ/KL, it’s time to…

… Nah, not go back to work again.

I find it interesting that many self-made entrepreneurs often continue to work, work and work, even though they answer to only themselves. And what more fascinating is that most of the successful entrepreneurs continue to work although they have more than enough wealth to last them a lifetime! I haven’t reached that stage yet, though I consider myself highly accomplished and successful in my own rights.

Then, I guess it all boils down to passion. You don’t tell an artist to stop painting pictures, do you? Neither do you tell a musician to stop producing new records. On the same token, you don’t tell entrepreneurs to stop making money, or stop doing business, or stop selling, or stop helping other people, or stop doing whatever they are (enjoying) doing.

But I have also come to learn that play and having fun is just as important as work is – despite so many friends and concerned beings tirelessly drumming this fact into my thick skull. Ha! Ha!

So for a start, I decided to take a trip with my MP4 to… KLCC. 🙂

As soon as I exited the KLCC LRT station, I first took a detour to Avenue K. Haven’t been here for 3 years, I think. It was relatively new and under construction when I was went there.

Avenue K

Hey wait… haven’t had my dinner yet. I need to make a detour to Burger King.

Burger King

(Half an hour later)

Yuuummy *burp*… now let’s continue our little adventure, shall we? 🙂


Huh? Empty? Whoa. 4-5 floors of empty stores with no one in sight. Was I in the wrong building? Nevermind. Let’s head over to some place with more life.

Inside KLCC

Yep. KLCC. 🙂 Teeming with people and life.

Comics Mart @ Midvalley Megamall

I’ve also checked out Comics Mart at Midvalley Megamall. There was a featured article on it in the papers just several days back, raving about it being the proxy of all comic and game buffs.

A Day Well Spent Unwinding…

… now back to my humble room. 🙂

The Rented Room

A lot of my friends and people who have been to this room before often wonder how I could settle for a place like this, even though it’s a temporary place for me in PJ/KL. Believe me, I’ve stayed in places worse than this somewhere along in my life. And I also know what it’s like being homeless for a few days in a foreign country. 😉

The only reason I chose this place some 6 months ago was because of my apprenticeship with Sen Ze and I needed to be as close to his office as possible, thus I picked location over comfort. Besides, I knew I was going to be hardly at home anyway.

Now that my Apprenticeship contract has expired, and that I still have unfinished business to attend to in PJ/KL, I’m game on shifting to a better place now (hint: the house in pink). After all, I don’t have to fix myself to a particular location.

Friday Night

Okay, done with business. Now it’s time to have some fun again. This time, I had my dinner in a “more luxurious than usual” place, Dragon-I.

But before that…

Matt Ng Spoiler


Dinner at Dragon-I

Having late dinner at Dragon-i, 1Utama.
L-R: Eric, Ken, Eileen, Matt.

One World Hotel

The One World Hotel experience. 🙂

So that wraps it up! Posted a lot of stuff on my Personal Homepage quite frequently as of lately. I need to give it a rest.

Edmund’s Many Facets

The PLRGold Launch – Progress Update


For the first time, I have to juggle between running a Product Launch and traveling outstation but I seem to be doing pretty good at handling it.

It’s been 5 days since the PLRGold5 launch has been in effect. I would be lying if I said that the launch went smoothly. The drama started as soon as it went live – I switched the preview page to the live copy where the order links were then clickable.

And what ensued was a server crash!

Fortunately it was taken care of within a couple of hours thanks to Vince Tan, Aurelius Tjin, Frank Bauer, and 10 more other guys – whom I have no idea why I invited them into the MSN chat box in a panicky situation – but we “lost the heat” at the hottest hour, so to speak.

That was Product launch mistake #1. 🙁

I will cover more on the PLRGold5 launch after it concludes by next Monday as not only is it still in effect, I also have plenty to share on my experience – good and bad.

One day when I do my next Product Launch, I will just look back at my archived posting and remember what it was like doing a Product Launch at my current skill and level today. Thinking long-term, I should write about it at this time while it’s fresh in my mind and relate as much details as I could – and would be willing to share, as a reminder and “bible” to Product Launch success. 🙂

And when you execute your first or next Product Launch, I hope that my insights would really help.

On the brighter note, at least we didn’t do too bad in the first 24 hours of the launch.

PLRGold5 - 24 Hour Duration

There’s still 3 days to go or so; I will conclude the results on the 7th day.

And there will be hundreds of people to thank. Again, more on this next week. 🙂 Do check back because it’s going to be the Appreciation Day for all of my friends, JV Partners, affiliates and customers! It will be a lengthy but interesting write – peppered with pictures, photos and “ah-hah” moments. Take my word for it.

Before I wrap this up, thought you might find this interesting.

A lot of my friends had asked me questions like:

“So what are you going to do with all the money?”

“Okay, you’re loaded! So what next? Buy a house? A BMW?”

“Does this mean you’ll finally stop wearing the same clothes and do something about the hole in your underwear?” (Edmund: …)

“Taking a break after this?” (Edmund: Yep! I need a vacation, even though I’m a workaholic.)

“Will there be a PLRGold6? What about PLRGold10?” (Edmund: I publicly announced that PLRGold5 will be the final!)

And here’s a really good one that I have heard from at least 2-3 different people – in one version or another:

“Edmund, do you have plans to take over the world?”

Hmmm… you don’t seriously think I’d turn to the dark side, do you?

Darth Edmund Loh

Much less actually conquer the world?

Command & Conquer Red Alert 3: Edmund Loh’s Revenge

That would actually make a really, really good dream, though. 🙂

In Less Than 3 Hours From Now…

… the BIGGEST PLR blowout of the year will take place in the Internet Marketing arena – planet-wide.

8 months of silence after the previous PLRGold release back in January this year.

2 months of idea brainstorming, planning and conception.

4 weeks of pushing the pre-launch sequence.

9 days of performing the winning ritual and abstaining from meat.

471 JV Partners & Affiliates and still counting.

40+ new PLR products up for ante.

Several days of membership and affiliate system set up.

Boasting? I can’t allow myself to be disarmed with modesty at this stage. I have worked really, really hard (literally 200% effort) to conceive the fifth and final PLRGold release, which is due to launch today at 8:00 AM Eastern Time.

And I am totally convinced that no one has ever put together a PLR Blowout this size, this scale at any time before… until today.

Now I’m bidding my time. The verdict will be answered in less than 3 hours from now.