The SG/MY Mastermind #3 (Fill in the Word Clouds)

Just got home from my trip in Singapore today. Met up with the other Internet Marketers and true enough, the reason it was called the Singapore/Malaysian Mastermind Meeting was because I was the only Malaysian who turned up.

Okay I won’t hide the fact that I am actually sleepy and tired now, I am ready to retire to bed. So I’ll leave it up to your imagination, my dear readers, to fill in the word clouds in the photos below. πŸ™‚

Good night! πŸ™‚

750 Traffic Tactics PLR: Launch Diary

The PLR Sale URL:
http://www.privatelabelrightsgold.com/750

Before Launch

    The PLR Sale
    Without divulging the figures, I conducted my demand research and product development with the assumption that I am on a tight budget. Spending a lot of money can be very tempting especially when I have more than enough but I wanted to prove that:

    * Product Launch success can be pulled off on a low budget,
    * It’s possible to conduct in the shoes of a one-man entrepreneur,
    * There IS such a thing called ‘low-cost, high-profit’,
    * It is easy to do a low-ticket sale with only a handful of JV Partners and affiliates.

    Product Creation
    Research and product development took me almost one month to complete. Of course, this didn’t mean that I spent 24 hours a day throughout the duration.

    [1] The product development was outsourced to two trusted team of ghostwriters to have it done simultenously, and I made sure they were knowledgeable enough to handle the task.

    [2] Sales Letter – I am skilled in this area thus web copywriting, naturally, was no big problem. Done within the same day and continuously improved until event of launch.

    [3] Graphics – had this outsourced to a random graphics designer. My mistake (keyword: random). The graphics were good as a complementary bonus but would have a lousy impact on sales. Even I could do better than this. And that’s exactly what I did; three hours went there.

    [4] Bonuses – I have created various products in the past so I picked a handful of relevant, good ones that can help my customers and thus add value to their purchase. A few Joint Venture Partners had voluntarily contributed their own bonuses thus labeled “Mystery Bonus Deals” in the Thank You Page.

    Promotion Tools
    I didn’t foresee this PLR Sale to be on as big a scale as PLRGold Master Rights Pack. Expected most JV Partners to have their own mailing lists. Thus I’ve prepared:

    * Promotion Emails (2 variants)
    * Follow-Up Emails (one to send 1-2 days later; one on final day)
    * Pay-Per-Click Ad (for any Adwords user)

    No prelaunch emails were given due to the nature of the PLR Sale.

    Contacting JV Partners
    I’ve limited the copies of the PLR Sale to 300. I contacted up to 30 JV Partners with 25 of them replied that they were interested in joining me in this sale. I emailed every one of them and reached the rest either by phone (local Internet Marketers), meeting in person (Singapore), and chat programs (MSN Messenger, Skype, GTalk).

    On the last few days before launch, I emailed the PLRGold Affiliates list (every partner is subscribed to the JVM1 system here as well as previous affiluates) and kept them updated.

    Gave preview copies to the product which will be on sale, and collected testimonials from JV Partners and Review marketers to be published on sales page when sale goes live.

    The Fasting Ritual
    As with any previous launches I have pulled off in the past, I abstained myself from eating meat for nine days before the “big day”. NO chicken, NO beef, NO pork… and certainly NO mutton. Eating fish and seafood are acceptable. Every time I go fasting, I realize it summons a lot of discipline. In this period of time:

    * I crave for success more than ever,
    * It reminds me of my humble beginnings,
    * I respect people who fast in this age, especially since we live in a modern world where advertising and media are more influential than ever.

Launch Sequence

    3rd April
    Tested the JVManager1 system for the second last time. Motivate affiliates and JV Partners with last minute introduction of cash and prizes for Top 5 + entry into Hall of Fame for anyone who helped make at least one sale for the event. Interesting to note that this is the stage where a lot of other JV Partners and Affiliates jump in on the last minute.

    4th April
    8:00 AM Eastern Time… Ban Kai!
    (If you didn’t watch the Bleach Anime, you haven’t really lived :-))

    Oh great… server crashed. Fantastic. Well wait a minute – I could see my own website though it was loading very slow. However, JVManager1 was having problems handling the influx of traffic going through the order process. As a result, the website had trouble accepting online orders in the first three hours.

    I couldn’t reach Aurelius Tjin, my friend who was hosting my PLRGold website, as he was on a holiday until 10th April. Got off the phone with Vince Tan and learned something new: CGI programs are resource hungry!

    Ian del Carmen took the led for now when I gave him permission to host his own link via his JVM2 and hosting. Sales accounted on Ian’s side became separate for the time being while waiting for server to be relieved of traffic stress.

    Answered 100’s of support tickets and JV Partner emails then went off to the cyber cafe nearby to play Company of Heroes to take my mind off the worry. Didn’t play for long though – watching the machine gun bullets flying and zipping through the environment and buildings being blown up in the game did nothing but remind me of the traffic zipping through my website and blowing up the server. It was really hard to enjoy a good game at this time.

    Three hours later, server became more stable and orders started flowing in. NEAT! Stayed up until morning to answer customer and prospect support tickets and keeping in constant touch with JV Partners.

    5th April – 24 Hour Update
    Two third of the packages are gone. I severely undestimated the number of Affiliates and JV Partner taking part in this PLR Sale. Of course, it’s a good problem to have. πŸ™‚ And I have yet to email my own mailing list to tell them about my latest PLR Sale.

    Broadcasted the email to my members, customers and subscribers about my latest PLR Sale to see if this interests them. Kept in touch with other JV Partners via MSN Messenger and GTalk. Updated the latest standings as of Day 1 for the JV Leaderboard. Continued servicing my customers and answering prospective inquiries.

    6th April – The “Last Dance”
    58 out of 300 copies left. Updated the latest standings on the JV leaderboard and motivated Affiliates & JV Partners for the final push to sell out all copies. Have witnessed different marketing tactics by Affiliates such as follow up emails, product reviews, blogging, Adwords, and Web 2.0 methods.

    7th April – THE SELL OUT
    Finished on the dot at 12:00 AM Eastern Time (or 12:00 PM Malaysian time) and closed the PLR Sale with premature effect – mission accomplished: all 300 copies sold.

After Launch

Thanks a bunch to my marketing partners, customers and product development team for making this a success! πŸ™‚

The Meet Up with Singaporean Internet Marketers

Last Saturday, I took a trip down to Singapore to meet up with Dylan Loh, Joseph Then and Alvin Phang (first time). The meeting took place in Woodlands and it lasted longer than I thought – a few hours actually.

The Singaporean Internet Marketers and Edmund Loh

L-R: Dylan, me, Joseph, Alvin

It has been a while since I last sat down with a group of highly energetic individuals who are BIG thinkers, and dare to do BIG things. I think that’s how the words ‘movers and shakers’ came about. πŸ™‚

It was great to catch up with Joseph again, since I last saw him at Stuart Tan’s Subscribers Nite last October. I planned to bring my own laptop but foreseeing the hassles at the Malaysian-Singapore immigration I ditched that idea. After all, I already relied on Joseph to bring his trusty laptop. πŸ™‚ Haha!

My ‘evil brother’ Dylan shared with me his latest schemes to rule the world – well okay, actually BIGGER plans to make MORE money. Oh how I love to hear those words! πŸ™‚ In fact, I already started a mutual project with Dylan but due to time constraint, it hasn’t taken of just yet. But it will be real soon i.e. by next month!

This was my first time meeting Alvin in person. Definitely a big shot in his own rights and not to be underestimated on any account. This guy came from an I.T. background and I recognize him as a speedy Internet Entrepreneur. In just 2 short years, not only has he amassed sizable success for himself, he went on to teach others as well. AMAZING!

It’s unfortunate that Stuart couldn’t join us that day – not good timing perhaps. But I’ll be arranging another separate meet up with him soon.

Thanks for the generous sharing guys, and I hope I’ve helped you in some ways as well. We’ll be working together real soon! πŸ™‚

Less Fun to Myself?

If there’s any consolation to myself, I’ve already completed the revamp works to my current websites (at least, for now). Hoooray! πŸ™‚

Okay, there’s no money to be made in redecorating and merely ‘touching up’ websites. It may help make user experience better, your website looks nicer, and if you tweak your sales copy well enough the conversion rates can be optimized.

But the REAL bulk of the business profits are found in doing money-making activities: getting traffic, making new offers, doing Product Launches, networking with the right people…

Which is why I wanted to get over the ‘revamp’ phase as quickly as I could. Yet this was inevitable. I couldn’t do away with it because:

  • Some of my websites had obsolete information,
  • The current state of my websites are not intergrated well enough to adopt my latest business plans,
  • And well, the websites could use some touching up! (couldn’t resist)
  • Anyways…

    AMLOH Helpdesk

    Finally! Got around updating the knowledgebase and FAQs at the AMLOH Helpdesk. Didn’t realize a lot of information became outdated due to the changes I’ve made to my other websites! Glad I got around doing this. πŸ™‚

    I’ve also taken this opportunity to ‘formally’ introduce my network of websites through the AMLOH webpage, as well as my existing products and services. There!

    I’ve said this before but I’ll say it again: the newest layout makes me feel so proud, and my former helpdesk layout looked like a website for selling coffins. πŸ™‚

    The RRM Blog

    Thanks to Siah, The Resell Rights Mastery Blog now sports a brand new design too. πŸ™‚

    These are just some of the web pages and sites I’ve reworked for my lil Project: Total Revamp. I’ve also updated several sales letters and webpages to have up-to-date information.

    *PHEW* That’s truly one BIG itch off my mind! πŸ™‚

    I reflected on what 2008 is like so far to me, and I realized that I had been less fun to myself. I hardly post anything fun on my blog since the beginning of the year. I worked even on holidays (and a big bulk of the yearly holidays are at the beginning of the year, if you noticed). I rarely take any breaks.

    Sure, with my current level of income and the way business is moving for me, life can be comfortable. I can actually afford to peddle less faster than I did in the last 3 years.

    But why do I continue to work harder than before?

    I sincerely believe in making a living outside the comfort zone. It allows me to test the limits of my ability. Also, I am against having a complacent attitude. I don’t know about you but I can get dull very quickly when I’m not at my peak.

    Yes, I’ve been very accomplished and successful in my own rights. A lot of my former schoolmates have acknowledged that I am by far the most successful among my peers.

    Happy? Yes, but not quite (yet). I know I can do more, and I am still far away from seeing my full potential unleashed. I hope it will continue to be that way. πŸ™‚ But then, this year is more challenging than before. Not necessarily more difficult per se, since the situation is different from those I’ve encountered before.

    It involves greater skill in time management.

    More projects and business partners to work with.

    I foresee my personal and business commitments to grow along as well.

    And not to forget the resolutions and annual goals I’ve made for myself and my family.

    Well… I’ll still indulge in some fun, but sparingly. πŸ™‚ This is only temporary yet I have every reason to believe that the rewards to be reaped will be more than worthwhile.

    Hey, you don’t expect to gain something for nothing, do you? πŸ˜‰

    Find Me @ The Star!

    Happy New Year! πŸ™‚

    Yes, I know I still owe a ‘proper’ New Year post – the one about wrapping 2007 up and my insights into 2008. I’ve been working around the clock on IMGuerilla with Vince Tan and the launch day is just tomorrow!

    I’ve also yet to add a couple more new photos to the previous post on the Life Changing Party but I promise I’ll get back to that after IMGuerilla successfully launches.

    However, I’m not passing up the chance to proudly announce that… an article on my Internet Marketing career was published in the local papers today!

    Check this out! πŸ™‚

    Edmund Loh @ The Star

    Edmund Loh @ The Star

    If you’re staying in Malaysia and you’re grabbing a copy of The Star paper today, you can find my article in the EDUCATION section – on Page E4, to be exact. There’s also a partial mention of my upcoming launch, IMGuerilla, in the newspaper article.

    Yep! I was interviewed by The Star some couple of weeks back (thanks Sarah Chew!) on my Internet Marketing career and theme was ‘interesting careers’. If you’re a practicing Internet Marketer and Online Entrepreneur, sure you know it too. πŸ˜‰

    I couldn’t help but notice that some parts of the content was a little bit ‘way off’ and some of the information transcribed on the paper was not accurate. Some parts of it could use better choice of words, too, in my opinion. However, I’m still satisfied with how it turned out, as long as the main message is conveyed and that’s the most important bottom-line.

    I am very happy that the article got published and the feeling sure is great! πŸ™‚ Previously, I never knew what it’s like to appear on any section of the paper, but just know it sure is a great feeling. Just never thought I would experience it, and sooner than expected. I also hope that the article has helped and inspired the readers as well in positive ways.

    Now to strive for appearing on the front page (for the right reasons). 😎

    You can see the online version of the article here too.

    *** UPDATE 9th January 2008: *** I had been busy with the IMGuerilla launch but I would like to take this 5 minutes to thank everyone – friends, family and ‘comrades’ – for sending me your congrats! Thanks for the e-mails, messages and SMSes because they’re truly motivating too! πŸ™‚ Thank you once again!